Analytics playbook

Growth Insights

This page documents what to watch in GA4 once traffic starts. It is not a private dashboard; it is an operational checklist for improving SEO and UX.

Searches with no results

Create games, category pages or blog posts for repeated missing searches.

Test search

Most saved games

Favorites reveal what deserves better guides, screenshots and Freeplay alternatives.

Open library

Creator source clicks

These show which homebrew sources deserve partnerships and dedicated pages.

Freeplay Vault

Blog clicks

Posts that get clicks should become templates for the next content batch.

Open blog